FOX’s award-winning celebrity competition series The Masked Singer entered Season 14 with a clear challenge: evolve beyond its broadcast audience and become a true social-first franchise for a younger, digital-native generation.
What we did
Film and edit social-first content with masked celebrities
Film social-first content with Host Nick Cannon and Panelists Ken Jeong, Rita Ora, Robin Thicke and Jenny McCarthy
Film BTS content of dancers and crew
Create and execute the social content strategy for the first ever Masked Singer “America’s Insider” (Disney’s Kylie Cantrall)