Alyson Stoner
Book Launch

In August 2025, multi-disciplinary entertainer and founder Alyson Stoner released their memoir, Semi-Well-Adjusted Despite Literally Everything. Our challenge was to drive pre-orders and sales on a massive scale utilizing Stoner's organic social media channels that embraced the core messages of the book.

Strategy

To honor the book's depth, the social media campaign itself had to model vulnerability, humor, cultural critique, and evolution.

Four Creative Content Pillars
1

Nostalgia Reimagined

We tapped into Alyson's iconic childhood roles as a hook to build awareness around the book.

2

Viral
Anti-Marketing

We leaned into self-aware, humorous TikToks and Reels that flipped trends on its head, subverting expectations and generating millions of organic views.

3

Strategic Collaborations

We partnered with creators in mental health, culture, personal growth, and entertainment—expanding reach to relevant sectors.

4

Present-day Alyson

We showcased who Alyson is NOW—positioning the memoir as a cultural and emotional evolution, not just a celebrity tell-all.

Results

Commercial Success

NY Times Bestseller
(primary campaign objective achieved)

Massive Reach & Engagement

73M+
views on Instagram
43M+
views on TikTok
33M+
views on Facebook

Follower Growth (3 Months Leading to Launch)

+9.25%
on Instagram
+2.29%
on TikTok
+11.76%
on Facebook

Cultural Buzz

Multiple viral posts
Press pickup
Wave of user comments praising Alyson’s honesty and evolution
Meaningful conversations around identity, childhood fame, and healing