The Masked Singer Season 14

FOX’s award-winning celebrity competition series The Masked Singer entered Season 14 with a clear challenge: evolve beyond its broadcast audience and become a true social-first franchise for a younger, digital-native generation.

What we did

Film and edit social-first content with masked celebrities
Film social-first content with Host Nick Cannon and Panelists Ken Jeong, Rita Ora, Robin Thicke and Jenny McCarthy
Film BTS content of dancers and crew
Create and execute the social content strategy for the first ever Masked Singer “America’s Insider” (Disney’s Kylie Cantrall)

Initial Results

14.3M

Social Views Driving Tune-In
#1 Streamed Show
on Hulu during Premiere Week
Premiered
#1 in America
on Primetime Slot
#2 Trending Topic
on X for 24 hours

Content Examples