Awkwafina Case Study

We partnered with Golden Globes winning actress and comedian, Nora Lum, in revitalizing her dormant TikTok account in 2025. With a new Apple TV cooking series on the way, we began to integrate her into the world of FoodTok.

Awkwafina Case Study

We partnered with Golden Globes winning actress and comedian, Nora Lum, in revitalizing her dormant TikTok account in 2025. With a new Apple TV cooking series on the way, we began to integrate her into the world of FoodTok.

What we did

Scheduled monthly production shoots to batch film TikToks

Produced content based on Nora’s voice, interests and skills

Filmed, Edited and Published content on her account

Initial Results

(over 43 posts in 2025)
476K
Follower Growth
51M
Views
3.2M
Engagements

Content Examples