In mid 2022, Crispy Chicken partnered with MGM Studios to begin working on the Creed social media accounts in preparation for the release of the latest installment, Creed III.
We helped manage the organic aspects of the social media campaign, from ideation, content creation and social media management – writing copy and publishing trailers and assets throughout the next year.
The Crispy team found creative solutions in repurposing content to make assets that were relevant to their audience.
As the campaign ramped up, we had troops on the ground at several onsite activations to capture and create content.
As a piece of the marketing puzzle, we’re pumped that Creed III debuted as the number 1 movie in the world and the biggest sports film opening in history.
